How do you go about designing an effective plan that focuses on and complements your organisational goals? Building on the ‘Essentials of Marketing Strategy and ‘Essentials of Audience Development’ series, this CultureHive workshop will take you through the practical steps involved in creating an audience development plan for your organisation.
Realise the opportunities of a connected approach for integrating digital, learning, and marketing requirements within one plan
This practical workshop will enable you to:
- Understand your organisation’s brand positioning
- Select a range of appropriate tools and techniques
- Realise the opportunities of a connected approach for integrating digital, learning, and marketing requirements within one plan.
Who for? Staff within cultural organisations with responsibility for developing audiences or planning funding applications.
Delivered by: Adrienne Pye, Regional Director – South East, The Audience Agency
Cost: £75+VAT for ACE National Portfolio Organisations / £125 for ACE non-National Portfolio Organisations.
Can’t make it to Southampton, this workshop will be coming to London, Liverpool and Newcastle. Visit www.theaudienceagency.org/events for dates and locations.
CultureHive best practice, managed by the Arts Marketing Association in partnership with The Audience Agency, part of Arts Council England’s Audience Focus programme, supported by Lottery Funding.