Resource: Digital Update from Audience Agency

The Audience AgencyKatie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts and culture sector. Here are some extracts:


I mentioned the introduction of Twitter polls a few weeks ago and now they have updated the feature so that you can add more than one option.  Could be a fun way to ask your audiences for feedback.  And here is a really creative use of Twitter polls, to make a ‘choose your own adventure’ story.

Related to Twitter, #PAY is a really clever tool that makes it easy for supporters to donate to a campaign or cause.  Well worth a look if you’re fundraising.

Useful bits & pieces:

Ofcom has released an interesting report on children and young teens’ attitudes to the internet.  You can find the official news release about it here which also contains a link to the report itself.

Staying with young people – although this time millennials – according to some recent research, the best way to reach them, perhaps surprisingly, is email.  Some good tips in the article too.

If you’re ever on the lookout for decent free stock images, Visual Hunt is a brilliant search engine that only returns images that are Creative Commons licensed i.e. usually can be used how you want (with a few exceptions).

Moz is a very useful website and set of tools that helps you improve your search engine rankings.  They have recently launched a tool, called Moz Content, that allows you to audit the content on your site and see how you could improve it.  It’s a paid for service but you can take a free trial.

Good reads:

Podcasts are explained in this article. A few arts organisations have started doing their own podcast. Here’s a good example from HOME in Manchester.

Source: The Digital Snapshot from the Audience Agency


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