Resource: Digital Update from Audience Agency

The Audience AgencyKatie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts and culture sector. Here are some extracts:

“This could be really interesting to any ticketed organisations – apparently Facebook is testing a feature that allows people to buy tickets directly through a page.   Makes sense and one to keep an eye on.”

I’m sure some of you will have seen that Google Cultural Institute has recently launched 360 degree videos of many performing arts events/organisations.  Would be interesting to see statistics on how much people engage with this type of content but expect to see much more of this type of thing in 2016.  If you haven’t already had a watch/play of the videos, you can do so here.”

Source: The Digital Snapshot from the Audience Agency”




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