Resource: Digital Update from Audience Agency

The Audience AgencyKatie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts and culture sector. Here are some extracts:

Interesting nuggets

If you’re still struggling to understand social app Snapchat give this piece a read from the irrepressible Gary Vaynerchuck.  It includes a brief history of the app plus a basic guide to how it works.  And this is interesting from a journalist who initially couldn’t see the appeal but has had a recent moment of enlightenment.

Whatsapp is one of the most popular apps in the world.  Useful then to read this from the JustGiving blog about the huge rise in its use for fundraising campaigns.

If you’re looking for facts & figures about different social platforms across the world, this slide deck from agency We Are Social includes tons of useful information.

Source: The Digital Snapshot from the Audience Agency


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