Resource: Digital Update from Audience Agency

Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following useful and practical things:

“There are a few different ways of planning your digital strategy but I think this digital maturity model created by the team at Breast Cancer Care is a really good way of approaching it. It’s aimed at charities and those without huge resources so particularly relevant to our sector. You can create your own here.

If you’re new to web accessibility it can be tricky to know where to start in relation to your own website.  There are lots of resources available about the W3C standards but this guide from the Government Digital Service is helpful in that it puts the work within the context of different types of users.  And remember if you’re having a new website built – always ensure accessibility is on your list to discuss with agencies or the developer.

You need be confident working with Excel for this one but if you are, then here’s a handy blog post about to how to work out the best time to post to Twitter or Facebook.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency

The Audience Agency

 

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