Resource: Digital Update from Audience Agency

Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

“Twitter has launched a few new bits and pieces.  Firstly, conversations on mobile will now be ranked which means that different users will potentially see different versions of conversations.  You’ll also start to see the “reply count” for any tweet.  They’ve also given some users the ability to create a Snapchat style QR code which you can share to other networks and via which people can follow you.

Instagram now lets you tag other people in your stories and if your account is verified you will be able to add links too (very useful).  And you can create Boomerangs from within Instagram.

Facebook has made a few updates for as part of their Social for Good program, including a feature to add ‘donate’ buttons to Facebook Live videos.  In Facebook advertising news, there are now some new Custom Audience options that are worth experimenting with. You’re probably going to need those ads more than ever with the news that Facebook discovered a ‘bug’ that was causing some organic reach figures to be overestimated.

OfCom released their annual survey into childrens’ use of media and the internet (opens a pdf) – this is definitely a *must read*.  And on the same topic, this is a great read from Sharna Jackson – ‘5 Things I’ve learned creating digital things for kids’, some very good advice here.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency

The Audience Agency



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