Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:
“Most marketers are keen to know whether their social media activity is driving traffic to their website but there are a few aspects of interpreting the Google Analytics social reports that you might not be aware of, this post will help.
It was The Audience Agency’s annual awayday last week and as one small part of a brilliant couple of days I gave a lightening talk titled “The Future of Digital”, more on this in 2017 but I was reassured to see that this post, outlining ‘Social Media Trends 2017‘ includes many of the items I flagged up.”
There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.
Source: The Digital Snapshot from the Audience Agency