Resource: Digital Update from Audience Agency

Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

“Facebook has launched a live audio feature ( it’s rolling out gradually so you may not yet have it), there could be some lovely uses for this in the arts.  And if you’re a charity, keep an eye on this – using Facebook Live to fundraise.

Talking of live video, Twitter has announced a native live video feature. It’s powered by Periscope so nothing massively new but worth being aware.

What does it take to get on page one of Google? The results of a study of over one million high ranking URLs provides some great insights. And sticking with SEO, this is a helpful piece on the ‘10 Types of Content That Work Best for SEO‘.

If your organisation is a charity and you’re updating or redeveloping your website, this piece is a must read.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency

The Audience Agency

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