Resource: Digital Update from Audience Agency

Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

“Blogging platform Medium has launched a Snapchat/Instagram Stories clone called Series. I think it has interesting potential as a way to capture events, festivals or longer term projects.

Snapchat is still growing but the growth is coming from older users.

Smartify is a new app that identifies works of art just by scanning them.

Good case study about how Scottish Ballet use “micro-moments” to improve their digital marketing.

Back to Facebook advertising, here’s an introductory guide they’ve put together (opens pdf) that you might find useful if you’re a beginner.

If you run a festival or event where you’d like to capture the tweets connected with a particular hashtag take a look at TAGS, a free tool to collect tweets based on a search string. As always with free tools, there is some manual setup work you’ll need to to do get it running but if you don’t have the budget for paid monitoring, it’s a good alternative.

Excellent data visualisation from Nesta who have mapped all of England’s accredited museums onto a map. Read more about the project here.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency


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