Resource: Digital Update from Audience Agency

Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

“DCMS has launched a “Culture is Digital” project to explore the role of digital in reaching and engaging new audiences, in the words of Matt Hancock, Minister of State for Digital and Culture: “Our aim is to produce a series of targeted proposals informed by your contributions in response to these blogs, in conversation with the team at DCMS and through a more targeted evidence-gathering stage, which we’ll launch in the coming months. There will be lots of opportunity for you to share your ideas and I really welcome your input.”

UK Theatre released their report ‘Live to Digital’ which presents the findings of research into the impact of digital streaming on live theatre.

Excellent advice about how best to share video content online – from BBC Academy.

Adam Werlinger from Stagetext has written a useful blog post for our website about the why and how of subtitling content. Not only does it give deaf and hard of hearing audiences equal access to online content but it’s also worth remembering that 85% of Facebook videos are watched with the sound off.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency



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