Katie Moffat, head of digital at the Audience Agency has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:
The Social Media Examiner website is populated with some very irritating pop-ups but this post, a summary of a podcast interview with analytics expert Annie Cushing, is worth persevering with. She shares excellent tips for marketers, about how to track the ROI of social media in Google Analytics.
Tons of statistics about email marketing – useful for benchmarking.
How might digital enhance audience engagement with the performing arts? Read the results of this Nesta funded research.”
There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.
Source: The Digital Snapshot from the Audience Agency