Resource: Getting Started Marketing – a briefing from Voluntary Arts

If you’re looking to get the word out about your group’s activities or events then you need to plan your marketing effectively. Voluntary Arts has a simple guide to get started.

This Briefing gives an introduction to developing a marketing campaign including:

  • your ‘product’
  • your USPs (unique selling points)
  • target audiences
  • your messaging
  • different media you can use
  • monitoring and evaluation

Download form Voluntary Arts’ website

 

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