Resource: Digital Update from Audience Agency

Katie Moffat,  head of digital at the Audience Agency, has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

It’s not often LinkedIn gets a mention here but their recently launched ‘Matched Audiences’, could be a useful tool for organisations who want to reach individuals within a particular context, perhaps as part of a fundraising or recruitment campaigns. Similar to Facebook Custom Audiences which for many orgs I talk to, are incredibly useful.

QR codes may be about to finally have their moment in the spotlight, with the news that Apple is updating the iPhone’s camera app so it can read QR codes (so no need for a stand alone app). This would make them instantly more useful and may lead to more museums & galleries using them to provide additional information and interpretation.

A fantastic presentation from the Royal Academy of Arts about how they approach to producing digital content. Highly recommended.

’86 & a half years’ is a wonderful example of storytelling with digital content. Also a book, it demonstrates how images and audio can add additional warmth and pathos.

Good read – The Secret Online Life of British Teens is an immersion into the world of streaks, deep likes and ghosting. Enjoy!

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency



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