Resource: Digital Update from Audience Agency

Katie Moffat,  head of digital at the Audience Agency, has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

“A useful piece comparing the roles of organic and paid social media activity.

This is from a couple of years ago, but if you have a problem with spam in your Google Analytics account (and you probably do), here are some tips on how to fix it.

Kati Price, Head of Digital Media at the V&A, has written an excellent article about iteratively designing and building digital products.

More being written about how exhibitions in museums are being designed with an Instagram front of mind.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency

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