Resource: Digital Update from Audience Agency

Katie Moffat,  head of digital at the Audience Agency, has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

“Let’s kick off with social media behemoth Facebook who, as we reported last time, has been in trouble with the news about 90 million of their accounts having their access keys stolen. Here’s how to find out if your account was one of those that was hacked.

In more positive Facebook news, they have launched a new tool called Creative Compass (selectively for now, but to all by 2019) that is designed to help organisations measure, more comprehensively, the effectiveness of their Facebook ads.

……digital toolkit from investigative journalists Bellingcat. Although it’s ostensibly for other journalists, lots of tools listed in there are useful to marketers.

Google slides has an auto-caption function for the next time you’re presenting somewhere that doesn’t have captioning. And staying on accessibility here is a massive list of useful links covering various aspects of digital accessibility, from the Government’s GDS service.

Hannah Hethmon, producer of the podcast Museums in Strange Places, has a new book out aimed at museums and cultural orgs – A Step-By-Step Guide to Podcasting On A Budget.”

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Source: The Digital Snapshot from the Audience Agency

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