Resource: Digital Update from Audience Agency

Katie Moffat,  head of digital at the Audience Agency, has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture museums and heritage sector. In this newsletter Katie mentions the following:

A detailed and comprehensive guide to properly configuring your Google Analytics (psst – if you want some training or support with Google Analytics, we can help – do get in touch)

Zak Mensah shares details of how his team at Bristol Culture has increased retail income by 100% since 2015

Google has updated Test My Site, their free tool for testing how effectively your website performs on a mobile device, adding some new features in order to give you a more comprehensive picture of performance (full details of the updates here).

Source: The Digital Snapshot from the Audience Agency

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