Resource: Digital Update from Audience Agency

Katie Moffat,  head of digital at the Audience Agency, has circulated another newsletter with updates on what’s happening in the world of social media as relevant to the arts, culture, museums and heritage sectors. In this newsletter Katie mentions the following:

Facebook has some new video tools. If you’ve been using Facebook Live, in particular, you’ll want to have a read of this announcement. And you can schedule Instagram content through Facebook Creator Studio.

Lots of email marketing data benchmarks, including by industry

A couple of really good guides about email marketing accessibility, with tips and best practice guidance from Mailchimp and Campaign Monitor.

New regulations mean that public sector websites will soon have to meet certain accessibility standards. As a result .gov has published some useful advice, which although aimed at public bodies, is still relevant to arts & culture organisations

I’m quite often asked for examples of ‘good’ Instagram accounts, here are a few I like: Scottish Ballet for the carefully curated, beautiful style. Wellcome Collection for the brilliant way they use Instagram to showcase their collections.

“Teens care about the news, they just don’t like traditional media”. An informative read from Teen Vogue about how teens are using Instagram to curate the news

There are lots of other useful snippets in the newsletter and you can sign up to receive the Digital Update here.

Previous Digital Snapshots from the Audience Agency can now be viewed here.

Source: The Digital Snapshot from the Audience Agency

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